What is Change Management? (Organisational Perspective)

According to Moran & Brightman, Change management has been defined as ‘the process of continually renewing an organisation’s direction, structure, and capabilities to serve the ever-changing needs of external and internal customers (Moran & Brightman 2000). Kanter (1992) contends that we live in a constantly changing world, and change has an impact on the individuals and the organisation as a whole. 

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Organizations are continuously under pressure to adapt to changing circumstances, such as changing client wishes, new policy developments, and the introduction of social media (Josser and et al., 2006). Swift adaptation to changing conditions has always been considered crucial for the survival of private -sector organizations (Tushman and O’Reilly, 2013). However, nowadays a critical public opinion and shrinking budgets pose threats to the survival of public organizations as well, which requires them to change rapidly and profoundly (Kuipers et al., 2014; Van der Voet et al, 2013).

With technology, economies, demographics, governments, consumer preferences and competition all changing fast, it is not a question of whether organisations should change but of how and in what direction they must change. Next discussion will be on the factors affecting change management.


Reference:

Josserand, E., Teo, S. and Clegg, S. (2006), “From bureaucratic to post-bureaucratic: The difficulties of transition”,Journal of Organizational Change Management,Vol.19,No.1, pp. 54-64

Kanter, R M, Stein, B. A. & Jick, T D, (1992) “The Challenge of Organisational Change” (New York: The Free Press)

Kuipers, B.S., Higgs, M.J., Kickert, W.J.M., Tummers, L.G., Grandia, J., and Van der Voet, J. (2014), “The management of change in public organizations: A literature review”, Public Administration, Vol.20, No. 1, pp.1-20.

Moran, W, & Brightman, B K, (2000). “Leading Organisational Change, Journal of Workplace
Learning”, 12(2) 66-74. doi: 10.1108/13665620010316226

Tushman, M.L. and O’Reilly, C.A. (2013), Winning Through Innovation: A Practical Guide to Leading Organizational Change and Renewal, Harvard Business Press, Boston, MA.


6 comments:

  1. Everything will be out of date except change. "Small boat is easy to turn". Small size, high efficiency and flexibility to adapt to changes are the only advantages for small enterprises to compete with large enterprises. Many big companies are also doing their best to ensure that their ability to adapt flexibly to change is not diminished and avoid the "big enterprise disease".

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    1. I totally agree on what you emphasized on small enterprises.

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  2. Agreeing with you in the change needed for an organization as the entire world is changing the organizations must make necessary changes in order to survive in the competitive market, however to be effective, the change management process must consider how a change will impact on processes, systems and the employees in the organization. There must be a proper process for planning and testing change, a process for communicating it, a process for scheduling and implementing it, and a process for documenting and a process for evaluating its effects for a successful change management in an organization.

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  3. True, Changing environment can not be avoided when it occurs.
    Hence Organisation need to adopt the change before competitors change.then it could be resulted to gaining competitive advantage. Lucey (2008) stated that changing initiatives and strategies must be aligned with the corporate goals and objectives.

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  4. This topic about change management in the organizations perspectives are important because unless the organization acknowledges and deals with the changes, its strategic goals may not achieved completely.

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  5. Change management - the process, tools and techniques to manage the people side of change to achieve the required business outcome. Change management incorporates the organizational tools that can be utilized to help individuals make successful personal transitions resulting in the adoption and realization of change.

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